Big-agency thinking. Small-business price.

The Ambition Fund.

We believe ambition should be accessible.

Not just for people with big budgets or the right connections — but for anyone who's willing to show up and do the work.

The Ambition Fund exists to make that possible.

What is the Ambition Fund?

Each intake, we offer 20 fully funded 12 month memberships to The Social Media Academy — completely free — to people who are ready to grow but need a foot in the door.

This isn't a giveaway. It's an investment in people who are serious about building something.

Who we're looking for.

We offer 20 funded 12 month memberships per intake:

  • 10 spots for small business owners You're building something, showing up, and figuring it out — but you could use real support and direction to help your content actually work for your business.

  • 10 spots for university students You're studying, you're ambitious, and you're ready to start building a career in marketing, content, or business. You just need the right tools to get there.

What Successful Applicants Receive

A fully funded 12-month membership to The Social Media Academy

Access to all resources, training, and strategy sessions

Ongoing coaching and community support

Entry into a network of founders and creators

A Note from our Founder, Shelley:

"I started this business without a big budget or a roadmap — just a lot of drive and a willingness to figure things out as I went.

The Ambition Fund is something I genuinely wish had existed back then.

If this helps even a handful of people take that next step, it's worth every bit of it."

How To Apply

The application is straightforward. We just want to get to know you.

You'll share:

  • A bit about yourself or your business

  • What you're currently working towards

  • Why you're applying for The Ambition Fund

  • How you'd use your membership if you received it

We're not looking for perfect applications. We're looking for people who are genuinely ready to grow.

Key Dates.

Applications open 9am, May 8th, 2026

Applications close 5pm, May 31st 2026

Successful applicants will be notified by June 5th, 2026.

Ready to back yourself?

This is your sign.

Whether you're building a business, starting a career, or just trying to figure out what actually works on social media — we'd love to hear from you.

Have questions about The Ambition Fund?

Frequently Asked Questions

Let's answer a few of your frequently asked questions.

Question 1: Is this really free?

Yes. Successful applicants receive a fully funded 12-month membership with no cost attached.

Question 2: How are recipients selected?

We assess applications based on clarity of ambition, intent to take action, and how the Academy fits your current stage. There's no perfect application — just an honest one.

Question 3: Can I apply if I'm both a student and running a business?

Yes. Apply under whichever category best reflects where you are right now.

Question 4: What if I miss this intake?

What if I miss this intake? The Ambition Fund will run across multiple intakes. If you're not successful this round, we encourage you to apply again.

Meet the coaching team.

Melbourne Social Co is a premium, social-first agency trusted by brands across homewares, lifestyle, property, tech and beyond. Our in-house creative team translates high-end strategy into practical steps you can apply the same day.

Shelley F.

Founder & Director

Hannah C.

Creative Director

Ebony C.

Head of Social Media

Rhiannon S.

Social Strategiest

Rebekah P.

General Manager

By joining The Social Co Academy you agree to our community guidelines (be kind, be constructive, protect confidentiality). You can cancel any time. Please view the terms and conditions here.

The Social Co Academy is powered by Melbourne Social Co PTY LTD.

Copyright 2026 | Melbourne Social Co PTY LTD