Powered by Melbourne Social Co.
Big-agency thinking. Small-business price.
Get practical, social-first coaching from Melbourne Social Co’s team every month - plus weekly trend reports, a supportive group chat, and instant access to our premium digital resources.
What if you could access agency-level thinking without the agency price tag?
We know that not every business is ready for a full-scale agency partnership, but that doesn’t mean you should miss out on expert strategy and guidance.
That’s why we created The Social Co Academy: a membership designed for small business owners and marketing managers who want to level up their socials without the overwhelm (or the big agency price tag).
Who is the Academy for?
Small business owners DIY-ing their socials who want a smart, simple plan.
In-house marketing managers at brands without the budget for a full agency retainer.
Enrolments are open now.
What's Included?
Monthly Group Coaching Call
Submit questions beforehand; we shape the agenda around the most-asked challenges so you get answers you’ll actually use.
Closed Group Chat (Ongoing)
Quick questions, peer support, accountability and wins — guided by our team.
Weekly Trend
Report
Bite-sized updates on what’s working right now across platforms, with examples and prompts you can action today.
Digital Download Library
Instant access to our library of resources, including a Strategy Playbook, Influencer Guide, How to Plan a photoshoot and more.
The Academy Difference.
Social-first by design: We plan and teach with hooks, trends and platform optimisation in mind.
Practical, not academic: Real examples, swipeable templates, and clear next steps.
Agency brain, approachable format: You get the thinking we use for tier-one brands, packaged for small teams.
Outcomes you can expect.
Advice on developing a smart social strategy.
Preparing content plans that mix lo-fi and hi-fi assets.
How to create stronger hooks, tighter captions.
Smarter channel optimisation and repurposing
How it works.
Join & unlock the downloads and group chat immediately.
Submit your questions for the monthly call.
Join live or watch the replay with timestamped notes.
Implement with support in the chat + weekly trend nudges.
Want team access? Add additional seats for +$49/month per seat. Please contact our team directly to discuss team pricing. sa
Still thinking it over?
Frequently Asked Questions
Let's answer a few of your frequently asked questions.
Question 1: What exactly do I get each month?
A live group coaching call (with replay + notes), access to a closed group chat run by our team, a weekly trend report, and full access to our digital downloads.
Question 2: How is this different from a self paced course?
It’s live, interactive and updated every week. You’ll get answers to your questions, not just pre-recorded theory.
Question 3: Can I join anytime?
Yes, enrolments are always open. We run one live session each month. Can’t make it? You’ll get the replay, timestamps and key takeaways.
Question 4: How do I submit questions?
You’ll receive a simple form before each call. We prioritise the most-upvoted topics and leave time for live Q&A.
Question 5: Is it a 1:1 format?
The Academy is a group format. For 1:1 strategy or audits, ask in the chat and we’ll share options for add-on sessions.
Question 6: Can my colleague join too?
Yes — add extra seats for +$49/month per person (great for small teams).
Question 7: What platforms do you cover?
Primarily Instagram and TikTok, with best-practice for YouTube Shorts, LinkedIn and Facebook where relevant.
Question 8: Do you cover paid ads?
We focus on organic social and content. We’ll flag ads opportunities and creative tips, but hands-on ads management isn’t included.
Question 9: What's in the digital library?
Four premium guides: How to put together a Social Media Strategy, How to plan a Social Media Photoshoot, Influencer Marketing 101, and Social Media Copywriting 101 - with updates added over time.
Question 10: Can I cancel anytime?
Yes. Cancel before your next billing date to avoid future charges. You'll be charged every month on the date you subscribe, and you have access at all times to cancel your subscription. If you cancel, you’ll keep access until your current period ends.
Question 11: Is this tax deductible?
Generally, education and professional development may be deductible for businesses — check with your accountant.
Question 12: How big are the groups?
We keep cohorts intentionally compact so questions get airtime and the chat stays high-signal.
Question 13: I'm new to social, will this suit me?
Yes. We teach with simple frameworks you can adapt as you grow.
Question 14: I'm more advanced, will this still suit me?
Absolutely. The trend reports, hook frameworks, and optimisation tactics are built from current, real-world work.
Question 15: How do I join the group chat?
We're hosting the group chat in Slack. When you become a member, you'll receive a welcome pack with instructions on how to join the group chat.
Meet the coaching team.
Melbourne Social Co is a premium, social-first agency trusted by brands across homewares, lifestyle, property, tech and beyond. Our in-house creative team translates high-end strategy into practical steps you can apply the same day.
Shelley F.
Founder & Director
Hannah C.
Creative Director
Ebony C.
Head of Social Media
Rhiannon S.
Social Strategiest
Rebekah P.
General Manager
By joining The Social Co Academy you agree to our community guidelines (be kind, be constructive, protect confidentiality). You can cancel any time. Please view the terms and conditions here.
The Social Co Academy is powered by Melbourne Social Co PTY LTD.
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